Explaining Effective Factors on Tourism Industry in Touristic Regions of GuilanProvince (Northern of Iran)

Tourism in nature is such economic activity that has been changed into a global industry nowadays. Nowadays development of tourism and entrance of tourist creates high economic, social, cultural and environmental effect on region of accepting tourism. Social-cultural effects of tourism are counted as the most important regards of tourism development in any region. Tourism development has positive social and cultural effect. Therefore the main goal of research is explaining effective factors on development of tourism industry in touristic region of Guilan province. Current research is applied and regarding classification of research based on the way of data collection it is descriptive. Tool of data collection is standard questionnaire that has been designed by Stilidis et al (2013). Sampling method in the research is available improbable sampling method. For considering research hypothesis structural equation modeling has been used. Obtained result of considering research hypothesis denotes effect of local economy development and economic profit, effect of tourism such as economic, cultural and environmental effect on development of tourism industry in Guilan province.